{"id":1281,"date":"2022-08-31T13:53:15","date_gmt":"2022-08-31T11:53:15","guid":{"rendered":"https:\/\/www.deinadieu.de\/effective-legacy-fundraising-in-germany-deinadieu\/"},"modified":"2024-11-20T12:04:28","modified_gmt":"2024-11-20T11:04:28","slug":"effective-legacy-fundraising-in-germany-deinadieu","status":"publish","type":"page","link":"https:\/\/www.deinadieu.de\/en\/effective-legacy-fundraising-in-germany-deinadieu\/","title":{"rendered":"Effective Legacy Fundraising with DeinAdieu"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center has-darkgrey-color has-da-blue-background-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"border-radius:1rem\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--50);padding-left:0;flex-basis:50%\">\n<h1 class=\"wp-block-heading da-md-text-2xl\" id=\"h-digitales-erbschaftsfundraisingfur-deutsche-ngos\" style=\"font-size:45px;font-style:normal;font-weight:700;line-height:1.3\">Digital legacy fundraising<br>for non-profit organizations<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.deinadieu.de\/en\/request-deinadieu-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a non-binding consultation now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Was wir tun \u2013 Erkla\u0308rvideo DeinAdieu und Testamentservice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Snc621xRZIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns sm-w-full-reverse is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column da-md-px-0 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:6%;flex-basis:58%\">\n<p id=\"h-warum-erbschafts-und-legatefundraising\" style=\"font-size:30px;font-style:normal;font-weight:600\">Why legacy fundraising?<\/p>\n\n\n\n<p>Over 9000 organizations in Germany compete for a donation volume of more than 5 billion euros <sup>1).<\/sup> In the increasing competition for donations, fundraisers are facing great challenges.<\/p>\n\n\n\n<p>More than 3,000 billion euros will be inherited in Germany between 2015 and 2024. Only a fraction of this ends up with organizations, although the potential would be enormous. About half of Germans are regular donors, thus showing their commitment to aid organizations <sup>2)<\/sup>. <\/p>\n\n\n\n<p>Legacy marketing and fundraising are therefore the most attractive source of funding for organizations with a donor, member or benefactor base. A bequest or inheritance in favor of an organization is on average 40,000 euros <sup>3)<\/sup>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"359\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/spendenvolumen.png\" alt=\"\" class=\"wp-image-269\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/spendenvolumen.png 526w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/spendenvolumen-300x205.png 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-create-block-deinadieu-info-block-grid alignwide\"><\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile sm-w-full is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p id=\"h-wie-legate-erbschaften-akquirieren\" style=\"font-size:30px;font-style:normal;font-weight:600\">How to acquire legacies &amp; inheritances?<\/p>\n\n\n\n<p>Inheritances and legacies do not just happen by chance. In most cases, an emotional relationship already exists between a person and the beneficiary organization. With the help of suitable tools, it is important to identify these valuable people and ask for their support.<\/p>\n\n\n\n<p>Organizations used to rely primarily on the costly mailing of heritage brochures. The response rate for such brochures is usually low and measurability is difficult.<\/p>\n\n\n\n<p>Today, a company&#8217;s own website and online fundraising portals such as DeinAdieu.de are the most important fundraising tools for non-governmental organizations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns sm-w-full-reverse is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:9%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:82%\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile stone-border-400 sm-w-full-reverse has-da-blue-light-background-color has-background is-layout-flex wp-container-core-columns-is-layout-c6bc58be wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:43%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"300\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/image-2.jpg\" alt=\"\" class=\"wp-image-160\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/image-2.jpg 428w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/image-2-300x210.jpg 300w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-5-pl-0-mb-5 mb-p-2-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-basis:57%\">\n<p id=\"h-das-kinderspital-zurich-erhalt-uber-den-testamentservice-von-deinadieu-jahrlich-mehrere-dutzend-potentielle-legate-dies-ohne-personellen-einsatz-von-unserer-seite\" style=\"font-size:25px;font-style:normal;font-weight:600;line-height:1.3\">The Children&#8217;s Hospital Zurich receives several dozen potential bequests each year through DeinAdieu&#8217;s wills service &#8211; without any personnel input on our part.<\/p>\n\n\n\n<p style=\"font-size:14px\">Wanda Arnet, Inheritance, Legacies and Philanthropy Manager<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:9%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group container da-mx-auto is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p id=\"h-was-bietet-deinadieu\" style=\"font-size:30px;font-style:normal;font-weight:600\">What services does DeinAdieu offer?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns sm-w-full-reverse da-gap-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center mb-p-2-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:110px;padding-bottom:0px;padding-left:110px;flex-basis:50%\">\n<h2 class=\"wp-block-heading\" id=\"h-online-testament-fur-ihre-page\">Online will for your page<\/h2>\n\n\n\n<p>With the Online Will Assistant, donors, patrons, members and other visitors to your website can create an individual will template free of charge and with legal validity.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check-circle\">\n<li>Your organization is automatically suggested for consideration<\/li>\n\n\n\n<li>Co-branding incl. Contact the responsible fundrasing person<\/li>\n\n\n\n<li>Easy to embed on your website<\/li>\n\n\n\n<li>Multilingual (DE, EN, FR, IT)<\/li>\n\n\n\n<li>100% data protection compliant and legally secure<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center da-ml-0 has-da-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_0-1024x705.webp\" alt=\"\" class=\"wp-image-721\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_0-1024x705.webp 1024w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_0-300x206.webp 300w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_0-768x529.webp 768w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_0.webp 1360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns w-full sm-w-full da-gap-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-da-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-19-um-14.16-1-1024x615.png\" alt=\"\" class=\"wp-image-977\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-19-um-14.16-1-1024x615.png 1024w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-19-um-14.16-1-300x180.png 300w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-19-um-14.16-1-768x462.png 768w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/06\/Bildschirmfoto-2023-06-19-um-14.16-1.png 1268w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center da-ml-0 mb-p-2-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:110px;padding-bottom:0px;padding-left:110px;flex-basis:50%\">\n<h2 class=\"wp-block-heading\" id=\"h-erfolgsgeschichten\">Additional Functions &amp; Tools &#8211; for integrated legacy fundraising<\/h2>\n\n\n\n<p>We provide further tools and templates in your partner login for integrated legacy fundraising.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check-circle\">\n<li>Various communication aids and templates to download<\/li>\n\n\n\n<li>Partner login to manage your organisation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns w-full sm-w-full-reverse da-gap-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center mb-p-2-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:110px;padding-bottom:0px;padding-left:110px;flex-basis:50%\">\n<h2 class=\"wp-block-heading\" id=\"h-messbarer-erfolg\">Measurable success<\/h2>\n\n\n\n<p>Your partner login gives you access to real-time measurement data such as clicks, visits, transactions and leads generated via the Online Will Assistant. In addition, we offer you a wealth of other resources for your work<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check-circle\">\n<li>Real-time tracking<\/li>\n\n\n\n<li>Lead generation<\/li>\n\n\n\n<li>Basis for further relationship management<\/li>\n\n\n\n<li>Examples for thanksgiving<\/li>\n\n\n\n<li>Website Comparison ranking<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center da-ml-0 has-da-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_2-1024x721.webp\" alt=\"\" class=\"wp-image-717\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_2-1024x721.webp 1024w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_2-300x211.webp 300w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_2-768x540.webp 768w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_2.webp 1384w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns w-full sm-w-full da-gap-0 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-da-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_3-1024x714.webp\" alt=\"\" class=\"wp-image-715\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_3-1024x714.webp 1024w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_3-300x209.webp 300w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_3-768x536.webp 768w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/11\/graphic_3.webp 1422w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center da-ml-0 mb-p-2-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:110px;padding-bottom:0px;padding-left:110px;flex-basis:50%\">\n<h2 class=\"wp-block-heading\" id=\"h-visibilitat-auf-deinadieu-de\">Visibility on DeinAdieu.de<\/h2>\n\n\n\n<p>We present your organization with its own profile and details of your projects and introduce the person responsible for foundation marketing and legacy fundraising. Visit our <a href=\"https:\/\/www.deinadieu.de\/en\/nonprofit-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\">organization directory<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-check-circle\">\n<li>Organisation Directory Listing<\/li>\n\n\n\n<li>Your own profile with your organisation&#8217;s key data<\/li>\n\n\n\n<li>Contact to the fundraiser<\/li>\n\n\n\n<li>Report on your organization and\/or with potential testators (subject to a fee)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<p id=\"h-was-sind-die-erfolgsfaktoren\" style=\"font-size:30px;font-style:normal;font-weight:600\">What are the success factors?<\/p>\n\n\n\n<p>Prerequisites for successful digital legacy\/estate fundraising are existing donors\/members\/stakeholders\/benefactors or clients. It is also advantageous to have a well-known brand that has a high level of target group loyalty, as well as your own website through which the target group can be addressed:<\/p>\n\n\n\n<div class=\"wp-block-columns sm-w-full is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light\" style=\"min-height:242px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-lightgrey-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full da-mx-auto\"><img decoding=\"async\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/icon-1.svg\" alt=\"\" class=\"wp-image-166\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"h-zielgruppe\" style=\"font-size:24px;font-style:normal;font-weight:600\">Target group<\/p>\n\n\n\n<p>Ideally, you have a donor database with at least a few thousand contacts that you can inform about the possibility of donating a will. Members, patrons, clients, or otherwise emotionally connected to your organization also come as pot. Testators in question. What is relevant here is not a particularly generous donation in the past, but the emotional connection or at best the donation frequency\/loyalty. With the Online Will Assistant, we are targeting people between the ages of 60 and 75.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light\" style=\"min-height:242px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-lightgrey-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full da-mx-auto\"><img decoding=\"async\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/icon-2.svg\" alt=\"\" class=\"wp-image-168\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"h-page\" style=\"font-size:24px;font-style:normal;font-weight:600\">Website<\/p>\n\n\n\n<p>Your legacy marketing website, where you draw attention to your organization&#8217;s support opportunities, must be easy to find. The topic of legacy\/inheritance must be prominently described and the Online Will Assistant must be easily accessible. Here is an example: <a href=\"https:\/\/denkanmich.ch\/testament-and-legat\" target=\"_blank\" rel=\"noreferrer noopener\">Stiftung Denk an mich<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover aligncenter is-light\" style=\"min-height:242px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-lightgrey-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full da-mx-auto\"><img decoding=\"async\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2022\/10\/icon-3.svg\" alt=\"\" class=\"wp-image-170\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"h-traffic\" style=\"font-size:24px;font-style:normal;font-weight:600\">Number of visitors<\/p>\n\n\n\n<p>Only large organizations have enough organic website traffic on the topic of legacies\/bequests. Therefore, use your existing communication channels to direct your target audience to the appropriate landing page. You can use physical mailings, e-mail campaigns or newsletters, social media, brochures, annual reports, webinars, etc. You will find successful example campaigns in your partner login.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Basic Subscriptions, Top Listings and Whitelabel Solution<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Basic subscription<\/h3>\n\n\n\n<p>Get all services* by DeinAdieu in a convenient subscription model. The subscription to DeinAdieu includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Online Will Assistant for your page<\/li>\n\n\n\n<li>A presence on DeinAdieu.de in the directory with your own profile<\/li>\n\n\n\n<li>Access to the partner login with tracking, leads as well as other resources<\/li>\n\n\n\n<li>Free support and consulting (1 hour per year)<\/li>\n\n\n\n<li>Annual cancellation option up to 3 months before subscription expires<\/li>\n\n\n\n<li>Flexible start date<\/li>\n<\/ul>\n\n\n\n<p>*Reportages are not included in the subscription price and will be invoiced separately.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Individual Whitelabel Solution<\/h3>\n\n\n\n<p>Prerequisite for the whitelabel solution is an active partnership with DeinAdieu within the framework of a basic subscription.<\/p>\n\n\n\n<p><strong>Scope of Services:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No logos, contact information from DeinAdieu.de;<\/li>\n\n\n\n<li>Own domain in 4 languages<\/li>\n\n\n\n<li>Branded mails to users and from mail domain <a href=\"mailto:info@testamentservice.de\">info@testamentservice.de<\/a><\/li>\n\n\n\n<li>Customizable design and own start page<\/li>\n\n\n\n<li>Optional thank-you-page with link to the organization instead of free initial consultation<\/li>\n<\/ul>\n\n\n\n<p><strong>Setup Scope:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up option whitelabeling<\/li>\n\n\n\n<li>Subscription creation<\/li>\n\n\n\n<li>Set up your individual domain<\/li>\n\n\n\n<li>Test run with partner organization and 1 hour technical support from senior software developer<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table alignwide has-medium-font-size\"><table class=\"has-da-blue-light-background-color has-background\"><thead><tr><th rowspan=\"2\"><strong>NGO income<\/strong> <strong>in Euro<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>NGO smallest<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>NGO small<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>NGO medium<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>NGO large<\/strong><\/th><\/tr><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>&lt; 2 million<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>2-6 million<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>6-30 million<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>&gt;  30 million<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Basic subscription<br><\/strong>(in euros per year*)<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>1900 \u20ac<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"> <strong> 2700<\/strong> <strong>\u20ac<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>3900<\/strong> <strong>\u20ac<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>5400 \u20ac<\/strong><\/td><\/tr><tr><td><strong>Whitelabel solution<br><\/strong>incl. One-off setup <br>(in euros*) <br><\/td><td class=\"has-text-align-center\" data-align=\"center\" colspan=\"4\"><strong>+ 5900 \u20ac<\/strong> (white label solution per year)<br>+<strong> 1900 \u20ac <\/strong>(one-off setup) <\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">* For organizations with a VAT identification number (VAT ID): Service without VAT &#8211; tax liability lies with the recipient.<br>For organizations without a VAT identification number (VAT ID): VAT is charged.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns full-width sm-w-full is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:9%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:82%\">\n<div class=\"wp-block-cover mb-p-2-5\" style=\"padding-top:28px;padding-right:88px;padding-bottom:28px;padding-left:88px;min-height:316px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-da-default-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"mb-0\" id=\"h-jetzt-partner-in-von-deinadieu-de-werden\" style=\"font-size:48px;font-style:normal;font-weight:600;line-height:1\">Become a DeinAdieu.de partner<\/p>\n\n\n\n<p id=\"h-jetzt-partner-in-von-deinadieu-de-werden\" style=\"font-size:48px;font-style:normal;font-weight:600;line-height:1\">now<\/p>\n\n\n\n<p>We will be happy to demonstrate all the functions of our platform and the Online Will Assistant to you during an online meeting. Take advantage of our seven-plus years of practice in digital legacy fundraising.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.deinadieu.de\/en\/request-deinadieu-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request advice<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:9%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading\">What other fundraisers say about us: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.google.com\/search?q=deinadieu&amp;rlz=1C5CHFA_enCH803CH805&amp;oq=deinadieu&amp;aqs=chrome..69i57j35i39j69i60l4j69i61j69i65.3255j1j9&amp;sourceid=chrome&amp;ie=UTF-8#lrd=0x47900a6235b705bf:0x95d01ca16a0a70e9,1,,,\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"561\" src=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/01\/NGO-Offering_DE_01_Google-Reviews.png\" alt=\"\" class=\"wp-image-776\" style=\"width:225px;height:140px\" srcset=\"https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/01\/NGO-Offering_DE_01_Google-Reviews.png 900w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/01\/NGO-Offering_DE_01_Google-Reviews-300x187.png 300w, https:\/\/www.deinadieu.de\/wp-content\/uploads\/2023\/01\/NGO-Offering_DE_01_Google-Reviews-768x479.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity alignwide is-style-wide\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flex wp-block-group-is-layout-flex\">\n<p id=\"h-quellen\" style=\"font-size:30px;font-style:normal;font-weight:600\">Sources<\/p>\n\n\n\n<p><sup>1.)<\/sup> German Central Institute for Social Issues (DZI). (2021). DZI Donation Statistics 2020. <a href=\"https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf\">https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf. Page 5<\/a>.<br><sup>2.)<\/sup> German Central Institute for Social Issues (DZI). (2021). DZI Donation Statistics 2020. <a href=\"https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf\">https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf. S. 7<\/a>.<br><sup>3.)<\/sup> Deutsches Institut f\u00fcr Altersvorsorge GmbH (ed.). (2015). Inheritance in Germany 2015 &#8211; 24: Volume, Distribution and Use. birkenbeul communications GmbH. <a href=\"http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6\">http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6. Own calculations<\/a>.<br><sup>4.)<\/sup> Deutsches Institut f\u00fcr Altersvorsorge GmbH (ed.). (2015). Inheritance in Germany 2015 &#8211; 24: Volume, Distribution and Use. Birkenbeul communications GmbH. <a href=\"http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6\">http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6. p. 42<\/a><br><sup>5.)<\/sup> Own calculations<br><sup>6.)<\/sup> German Central Institute for Social Issues (DZI). (2021). DZI Donation Statistics 2020. <a href=\"https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf\">https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf. Page 5<\/a>.<br><sup>7.)<\/sup> Deutsches Institut f\u00fcr Altersvorsorge GmbH (ed.). (2015). Inheritance in Germany 2015 &#8211; 24: Volume, Distribution and Use. birkenbeul communications GmbH. <a href=\"http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6\">http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6. Own calculations<\/a>.<br><sup>8.)<\/sup> Fundraising Magazine. (2022, Feb. 11). More people ready for charitable bequests. Retrieved June 9, 2022, from <a href=\"https:\/\/web.fundraiser-magazin.de\/bereitschaft-gemeinnuetziges-vererben\">https:\/\/web.fundraiser-magazin.de\/bereitschaft-gemeinnuetziges-vererben<\/a><br><sup>9.)<\/sup> German Central Institute for Social Issues (DZI). (2021). DZI Donation Statistics 2020. <a href=\"https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf\">https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf. Page 7<\/a>.<br><sup>10.)<\/sup> Deutsches Institut f\u00fcr Altersvorsorge GmbH (ed.). (2015). Inheritance in Germany 2015 &#8211; 24: Volume, Distribution and Use. Birkenbeul communications GmbH. <a href=\"http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6\">http:\/\/show.dia-vorsorge.de\/books\/kfqk\/#p=6. Page 4.<\/a><br><sup>11.)<\/sup> Fundraising Magazine. (2022, Feb. 11). More people ready for charitable bequests. Retrieved June 9, 2022, from <a href=\"https:\/\/web.fundraiser-magazin.de\/bereitschaft-gemeinnuetziges-vererben\">https:\/\/web.fundraiser-magazin.de\/bereitschaft-gemeinnuetziges-vererben<\/a><br><sup>12.)<\/sup> German Central Institute for Social Issues (DZI). (2021). DZI Donation Statistics 2020. <a href=\"https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf\">https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf. Page 15<\/a>.<br><sup>13.)<\/sup> German Central Institute for Social Issues (DZI). (2021). DZI Donation Statistics 2020. <a href=\"https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf\">https:\/\/www.dzi.de\/wp-content\/uploads\/2021\/11\/DZI-Spendenstatistik-2020.pdf. Page 21<\/a>.<br><sup>14.)<\/sup> Importance of donation and crowdfunding platforms for aid organizations in Donation Report 2021 &#8211; Zewo Study &#8211; Zweo and Swissfundraising 2021. <a href=\"https:\/\/zewo.ch\/wp-content\/uploads\/2022\/01\/Spendenreport_2021.pdf\">https:\/\/zewo.ch\/wp-content\/uploads\/2022\/01\/Spendenreport_2021.pdf<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital legacy fundraisingfor non-profit organizations Why legacy fundraising? Over 9000 organizations in Germany compete for a donation volume of more than 5 billion euros 1). In the increasing competition for donations, fundraisers are facing great challenges. More than 3,000 billion euros will be inherited in Germany between 2015 and 2024. Only a fraction of this [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1281","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Legacy Marketing &amp; Legacy Fundraising for NPO&#039;s | DeinAdieu<\/title>\n<meta name=\"description\" content=\"Tap into new funds for your organization with DeinAdieu&#039;s estate and legacy fundraising. 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